SBA Selects Third Member Spotlight

This month, Nate from Insight Marketing Concepts was selected as our SBA Member Spotlight!

We caught up with Nate recently to learn a little more about him and the business! Check out his interview and visit https://springfieldbusiness.org/ to read about past winners.

Tell us something special about your business:

Insight Marketing Concepts specializes in meeting your business directly where it is needed in terms of needs and budget. We do this by analyzing the strength of a business’s digital presence and goals and then customizing our services to build a winning digital marketing strategy.

How long have you been in business?

Insight Marketing Concepts has been a trusted partner in the industry since 2018, consistently delivering effective solutions to our clients.

How long have you been an SBA member?

Since 2021, I’ve been a proud member of the SBA. This membership has been instrumental in providing me with invaluable resources and networking opportunities, all of which have significantly contributed to the growth of my business.

Who has inspired you in your business or as a business owner? 

I consider myself fortunate that I have had the opportunity throughout my career to interact with many business owners. It is hard to pick the one person who inspired me because I tend to emulate their best practices and implement them in my business.

What has been one of the biggest challenges of your career/ as a business owner?

My biggest challenge was when I first started IMC. We tried to procure all of our services in-house. I quickly learned that things move at the speed of light in digital marketing, and strategies and tools change and update often. It was much better, and it has been much better to partner with contractors specializing in specific digital marketing areas. Much like a tradesman specializes in plumbing, electrical, or framing, this makes them masters of their craft and very effective in what they do. I can then match these masters with my clients depending on their needs.

What is your favorite part of the job?

My favorite part of my job is meeting new people, and the new friendships I have gained have become essential to helping my clients’ businesses thrive.

What’s one thing people would be surprised to know about you?

I spent over twenty years in the swimming pool industry in distribution. This allowed me to learn about all the trades involved in building swimming pools, marketing, and the unique needs of small businesses to thrive.

What do you love about SBA, and why would you recommend membership to others?

What I love about the SBA is the people and getting to know them through all the networking events the SBA hosts. I would recommend any business consider the SBA because they work together to help bring awareness to your business so that it can grow.

Do you have a current SBA member in mind that would be great as our next featured Member Spotlight? Nominate them today: https://forms.gle/qefCrPycUe9z3Ra58